Updated: December 17, 2023 |

What is Anaplan? Reviews, pros/cons, and alternatives (for 2024)


Jake Ballinger
Jake Ballinger

Jake Ballinger is an experienced SEO and content manager with deep expertise in FP&A and finance topics. He speaks 9 languages and lives in NYC.

What is Anaplan? Reviews, pros/cons, and alternatives (for 2024)

This is our full, complete, and honest 2022-2023 review of the Anaplan planning platform.

In this review, we will answer some common questions associated with the platform, like:

  • What is Anaplan used for?
  • Is Anaplan a CRM?
  • Is Anaplan an analytics tool?
  • Is Anaplan best for enterprise companies?
  • Does Anaplan integrate with Salesforce?

So whether you're just conducting research or actively evaluating Anaplan, you've come to the right place.

Keep reading.

Jake Ballinger

Jake Ballinger

FP&A Writer, Cube Software

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What is Anaplan?

Anaplan is a business planning, forecasting, and performance management software platform for finance and FP&A functions. It's a large, expensive solution most commonly marketed toward an enterprise company.

Anaplan is similar to other top-rated FP&A tools like:

This review provides readers with a complete overview of the features, highlights, benefits, and use cases of Anaplan as a software tool for financial modeling, scenario planning, driver-based planning, forecasting, and more. 

We’ll cover the most recent information on the planning solution, pros and cons, tool alternatives, pricing, industry standards, and and more so you can determine if it's the right fit for your company. 

For information on other top FP&A software, check out our review: The 10 Best FP&A Software Tools: A Guide for 2022

What is Anaplan used for?

For performance and familiarity, finance and FP&A professionals hold spreadsheet-centric business planning methods like MS Excel and Google Sheets close to their hearts. (We get it. We love spreadsheets, too!)

But spreadsheets alone can't do everything.

Which is why a handful of solutions have decided to scrap spreadsheets altogether and built their UX around new dashboards.

(We have a different philosophy: we're committed to spreadsheet-native FP&A.)

Anaplan tries to split the difference with its "worksheets." Anaplan's three types of views—worksheets (data tables), board pages, (dashboards), and reports (slides)—attempt to unite the disconnected tools of FP&A under a single roof.

An Anaplan worksheet

An example of a worksheet. Image credit: Anaplan

Anaplan allows their customers to organize, analyze, and collaborate on data from sources across their business. With this cloud-based solution, users can bring together data from major business functions such as:

  • Finance
  • Accounting
  • Human Resources
  • Sales 
  • Marketing
  • Revenue 

By centralizing these typically siloed data sources, business planning and modeling become more accurate. Data should drive  better decision-making and informs scenarios for an anaplan customer.

In other words, it helps enterprises move faster and make complex decisions with input and visibility for all stakeholders. For organizations looking to invest in digital transformation, Anaplan is a good place to start. 

...so far so good, right?

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Anaplan Key Features

The platform offers customers various features for analyzing large-scale datasets and conducting financial planning.

In-memory processing: Opening a model loads it into memory, allowing you to modify multiple scenarios based on dependencies with unlimited constraints.

Scenario planning: Allows multi-dimensional analysis and “what-if” planning to understand how business decisions and potential future fluctuations affect business performance.

Forecasting: Provides predictive insights about future market conditions, sales costs, industry trends, etc.

Workflows: Allows organizations to digitize individual business processes, streamline activity, and foster collaboration.

Compensation plan modeling: See how changes to employee performance planning affect financials. 

Data hub: Secure data-hosting for datasets required for scenario planning and analysis.

Integrations: Anaplan offers integration and API solutions for more extensive system connections. For instance, it integrates with Salesforce. Other integrations are possible through third-party integrators.

Does Anaplan integrate with Excel?

Yes, but there's a catch.

First, Anaplan only integrates with Excel via it's add-in. 

Second, Anaplan's Excel add-in only works on specific machines. For example, if you're a Mac shop, you'll need to install and run a Windows virtual machine just to use Anaplan. Excel for Macs is not currently compatible with Anaplan.

...and at that point, you're better off using a different solution entirely.

What about dashboards and reports?

Reports are one of the big three views beneath the Anaplan umbrella.

Anaplan tries to replace the slide deck with their own slide-based reports.

Example of a report in Anaplan

Example of a report. Image credit: Anaplan.

As you can export Anaplan reports as PDFs, they're easy to share.

But there's a downside: you can't have a real-time PDF. 

And in order for leadership to see real-time insights and analysis, they'll have to log into Anaplan. 

(At Cube, we took a different approach: we know that leaderships already uses Google Sheets, so we make it easy for you to create Cubified reports there.)

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Anaplan Pros

Reviewers are enthusiastic about the system's capabilities, especially for more sophisticated modeling and scenario-building.

Multi-device support: A customer can access Anaplan on desktop, with web-based access, or on certain iOS and Android devices.

Cloud-enabled: Software allows users to access data and features from anywhere. Great for a company with decentralized or remote employees. 

Customizable: Dynamic design capabilities make it easy for businesses to exactly model business processes and build analysis within the system and customize them based on their unique needs.

Secure: Sophisticated data security ensures that only authorized users can access data sets and models. 

Powerful computation: The Hyperblock® system is a complex calculation engine for multi-scenario modeling. 

What is Hyperblock®?

Hyperblock® is Anaplan's patented calculation engine. It's major use case is to help FP&A teams create more scenarios with unlimited dimensions.

Anaplan Cons

Users seem to hate it: Respondents to a 2021 survey by Battery Ventures seem to hate Anaplan, giving it an NPS of -38.

Adoption: Although the platform is low-code, casual users have difficulty using it without training or support.

Volume limitations: Larger capacity models strain the computing capacity of the system. Some users report that smooth functioning relies partly on following best practices for data formatting. 

Workflows: Customers have reported underperformance in creating custom workflows.

Reporting: Some customers described the function as “stiff.” While report building is a feature, formatting, and customization were difficult. Some users develop their reports outside of the system to meet their needs.

Difficult to learn: While Anaplan has an on-demand course library of training videos instructing you how to use the software, it takes 60+ hours to get through them all

May require expensive consultants: Depending on your team and the demands on your work, you might need the support of some Anaplan consultants. Consultants are a notoriously expensive hidden cost that you should consider when evaluating an FP&A solution. In 2021, an independent Anaplan consultant would typically charge anywhere from $90-$280 an hour. That quickly balloons into tens of thousands of dollars a month, even at the low end.

How long is Anaplan's implementation period?

It depends. Anaplan even has blog posts which promise to help you "discover how you can implementation Anaplan in a matter of weeks—not months or years."

So even Anaplan acknowledges that their implementation process could take your company years to complete.

And that's not even getting into how implementing Anaplan is such a lucrative company that there are entire businesses formed around it.

You can expect a typical Anaplan implementation to take between eight and twenty-four weeks and cost between $50k - $250k. It depends on your use case and whether you hire consultants or try a DIY implementation. 

Which brings us to our next topic.

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Anaplan Pricing

Pricing for the Anaplan platform is available by contacting the company. It is offered in three tiers with increasing services and features. 

That said, Peerspot reports the following pricing: 

"The entry-level is anywhere from about $30,000 to $50,000 a year, however, it does go up significantly after that depending on the complexity and how much space you're using."

In other words, most customers can expect to pay significantly more than $50,000 for a basic subscription.

Coupled with the cost of learning the system and the hidden costs of consultants, and it gets difficult to make the business case for switching from Excel to Anaplan.

With that said, here's the breakdown of Anaplan's three tiers: 


  • Dashboard design and Interactivity
  • Platform API
  • ETL Connectors
  • User/Model Management
  • Mobile access


  • App lifecycle management
  • Audit trail
  • MyPages
  • Document signing integrations

Cutting Edge

  • Larger hyperbyte allowances
  • Hyperconnect
  • HyperCare

Additionally, customers report on a $50,000 licensing fee just to get started.

(Cube's done-for-you implementation service is much lower.) 

Use Cases for Anaplan

The flexibility and computational features of Anaplan enable departments and managers to use the platform to meet specific use cases, including:

Workforce Planning: The connected platform allows HR, Finance, and Talent departments to view their employees and hiring numbers, create accurate capacity plans, and collaborate on sprint and project planning using a cohesive source of truth. It gives transparency into skill sets, competencies, headcount, and human capital costs for a company. 

Supply Planning: Cloud access to supply chain information assists production inventory and procurement teams in making informed decisions about resource management at their company. Anaplan planning can help customers foresee the impact of contingencies, delays, surplus, excess sales, etc. It speeds up business plan adjustments and enables streamlined inventory management. 

Predictive Sales: Predictive analytics enable sales and marketing to effectively plan product and marketing roadmaps, build better market segmentation, and create business strategies based on multiple modeled scenarios of the future. Access to real-time data within the platform can help team leaders realign their planning as the market changes locally, nationally, and globally. These predictive capabilities are key when a company is looking to raise funds from a venture capital or private equity firm. 

Anaplan Alternatives

The move toward digital transformation and business intelligence means a wealth of options in the industry for enterprise-class business planning and modeling. Alternatives with capabilities and features similar to Anaplan include:

Who is Anaplan for?

Anaplan is designed with the needs of enterprise organizations in mind. It's built for companies looking to invest further in digital transformation for their financial planning and analysis. 

In other words, it's not the best fit on the market for companies with fewer than 500 FTEs.


For a company with complex computational or multi-scenario modeling needs, Anaplan may provide the necessary horsepower to achieve large-scale business planning.

However, there's also a lot not to like here. Anaplan is expensive and the value on that business expense isn't looking any better in relative terms as competitive FP&A software improves in quality and functionality.

Anaplan is is a bulky, heavy solution that's only worth considering for a large, enterprise company. Unless you need Anaplan's powerful calculation engine, it's hard to make a clear recommendation here.

If you're considering Anaplan for youru company, you should also consider its closest competition on the market: Adaptive, Planful, and Cube. 

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